< session />
Rethinking Engineering Roles As We Welcome Our Machine Overlords
AI is reshaping how software gets built. Designers, product managers, and even non-technical teams can now prototype, build, and ship without writing a single line of code. Tools such as Lovable, Figma AI, and Copilot blur the lines between design, implementation, and deployment. It may seem as though developers are being replaced, but in reality, the nature of their work is evolving.
As AI automates visible and repetitive tasks like UI creation, boilerplate generation, and API integration, complexity shifts elsewhere: to orchestration, validation, governance, and performance. This session examines how engineering roles are changing in the age of AI-generated systems. It explores how to maintain control, accountability, and quality when anyone can “build” software, and why human judgment remains essential. Attendees will leave with a clear understanding of what AI can and cannot replace, and how developers can redefine their role as architects of logic, trust, and resilience in a world of automated creation.
What You Will Learn
-
How AI is transforming the boundaries between design, development, and deployment
-
Where human expertise remains essential in governance, orchestration, and validation
-
How developers can adapt to new roles focused on systems, accountability, and long-term quality
Who Should Attend
Developers, software architects, engineering leaders, and product technologists navigating the evolving landscape of AI-driven development.
< speaker_info />
About the speaker
Keren Fenan
CEO and Co-Founder, Myop.dev
Keren Fanan is the co-founder and CEO of Myop, a developer-first platform transforming how UI and UX are built, controlled and optimized in production.
Keren has held key leadership positions at Moon Active and Gett and has a proven track record of success in scaling startups, launching strategic partnerships and driving profitability.
At Gett, a global B2B transportation leader and unicorn, Keren served as Chief Revenue Officer and GM Enterprise. She was instrumental in scaling the company from its early stages to over $200 million in revenue, leading international SaaS strategy and overseeing marketing, sales, and business development.
Following Gett, Keren joined Moon Active, a $5B gaming company, as VP of Product & Monetization. There, she led cross-functional teams, shaped product direction, and grew average daily revenue from $10K to $200K, contributing to over $1.5B in total revenue.
Keren is a passionate advocate for women’s inclusion in tech and serves as a board member at Women in Tech (WIT). She also actively mentors and supports the next generation of female tech leaders.
