GIDS news media, articles, insights and virtual events educate and illuminate its audiences so they can be fully prepared to deal with the new realities at work and in their professions.
Get the latest event updates, and insights from today's leading voices.
< session />
Thu, April 25ArchitectureBackEndOpsTech
Real-time bidding platforms require a delicate balance of speed and scale to succeed in today's digital advertising landscape. Achieving an impressive sub-40ms response time isn't just about raw power; it's about thoughtful architecture, efficient data structures, and tailored algorithms. In this session, you'll discover:
Attend this session to gain an understanding of the complexities involved in crafting and sustaining a high-performance system. This session will equip you with practical insights and techniques applicable not only in programmatic advertising but in any domain requiring swift, scalable solutions.
< speaker_info />
Deepanshi has spent over seven years in the tech industry, working in varied domains from Travel IT at Amadeus to subscription platforms at PayPal. Currently at Adobe's Advertising Technology division, she plays a key role in the Real-Time Bidding (RTB) team, efficiently managing high-velocity, low-latency requests. Alongside her technical endeavors, Deepanshi is also a certified Hatha Yoga instructor, beautifully merging her professional journey with personal pursuits.
