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Real-time Bidding at Scale: A Deep Dive into Sub-40ms Strategies

Real-time bidding platforms require a delicate balance of speed and scale to succeed in today's digital advertising landscape. Achieving an impressive sub-40ms response time isn't just about raw power; it's about thoughtful architecture, efficient data structures, and tailored algorithms. In this session, you'll discover:

  • Key challenges in building a robust real-time bidding platform and creative solutions to tackle them
  • The role of optimized data structures and algorithms in achieving rapid response times
  • Harnessing cutting-edge infrastructure for consistent performance amidst such requirements

Attend this session to gain an understanding of the complexities involved in crafting and sustaining a high-performance system. This session will equip you with practical insights and techniques applicable not only in programmatic advertising but in any domain requiring swift, scalable solutions.

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About the speaker

Deepanshi Dhamija

Computer Scientist 2, Adobe

Deepanshi has spent over seven years in the tech industry, working in varied domains from Travel IT at Amadeus to subscription platforms at PayPal. Currently at Adobe's Advertising Technology division, she plays a key role in the Real-Time Bidding (RTB) team, efficiently managing high-velocity, low-latency requests. Alongside her technical endeavors, Deepanshi is also a certified Hatha Yoga instructor, beautifully merging her professional journey with personal pursuits.