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Breaking Down Digital Barriers: Overcoming Challenges in Online Retail
Thu, 24 April
In the competitive world of online retail, digital barriers can lead to abandoned carts, lost sales, and frustrated customers. But what are the root causes of these barriers, and how can we effectively overcome them? In this session, we will explore the common challenges that hinder online retail success and provide actionable strategies for creating a smoother, more profitable shopping experience.
We’ll discuss the impact of responsive web design and its critical role in reducing friction for users on various devices. The importance of user experience (UX) will be highlighted, demonstrating how small changes can significantly improve customer retention and satisfaction. We’ll also cover the integration of seamless third-party systems, such as payment gateways and customer service chatbots, to enhance the overall shopping experience.
The talk will offer insights into best practices for identifying and addressing digital barriers, with a focus on using AI and automation to streamline operations and reduce friction points. We’ll conclude with a look at emerging technologies and future trends that are shaping the next wave of innovation in online retail.
Target Audience: This session is tailored for E-commerce Managers, Product Owners, and UX Designers who are focused on improving online retail experiences. Digital Marketing Specialists and Developers working on e-commerce platforms will also benefit from learning strategies to enhance user engagement and streamline operations. Business Leaders looking to understand the latest trends and technologies in online retail will find value in the practical insights shared.
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About the speaker
Jamie Coleman
Senior Developer Advocate, Loqate
Jamie is a Developer Advocate for Loqate formally at IBM & Sonatype, based in the UK. He talks about the importance of security in software, improving developer productivity, data quality AI and raising awareness about energy consumption of technology. Passionate about discovering ways to help reduce developers carbon footprint, he is also a subject matter expert in containerised solutions and build technologies. He fell in love with Java at University and has gone on to talk at many conferences about using Java with microservices and related technologies. He has worked on a wide variety of projects such as modernising IBM CICS mainframe testing infrastructure, creating, and automating the creation of Docker images for IBM’s products and contributing to a DevOps pipeline offering.
