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Black Friday Brilliance: Managing a Billion Transactions with Tech, Tactics, and Teamwork

Black Friday and Cyber Monday mark the busiest time of the year in retail, both in-store and online. During this critical period, businesses rely heavily on robust infrastructure to handle the surge in demand. In 2023, we successfully processed over 1 billion API requests while maintaining an impressive 99.99% availability. Over the past decade, our request volume has increased more than 100x, and meeting this challenge has required a combination of the right technologies, careful planning, and exceptional teamwork.

In this talk, I’ll provide an in-depth look at how we scaled our infrastructure across multiple cloud platforms to handle this unprecedented load. With insights from our talented Dev team, we’ll explore the technologies and processes that enable us to manage peak traffic periods seamlessly. We’ll cover how we utilize multi-cloud strategies, deploy auto-scaling mechanisms, and implement disaster recovery plans to ensure high availability and performance.

Additionally, I’ll share stories about past challenges we’ve faced and the innovative solutions we’ve implemented to overcome them. You’ll also gain an inside look at how our team collaborates under pressure, coordinating across different roles and time zones to keep everything running smoothly during the busiest shopping days of the year.

Target Audience: This session is ideal for DevOps Engineers, Cloud Architects, and Site Reliability Engineers (SREs) interested in learning about scaling strategies for high-traffic events. Engineering Managers and Tech Leads will also benefit from insights into planning and team collaboration during peak periods. E-commerce Leaders looking to understand the technical backbone of successful Black Friday operations will find valuable takeaways as well.