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Effective Product Experimentation: Using Data-Driven Techniques for Faster Iteration
Wed, 23 April
In today's digital landscape, rapid feedback is essential for innovation. By leveraging data-driven techniques, companies can enhance product experimentation and accelerate feedback loops. At Atlassian we moved from long running projects to quick iterations which helped make impactful changes to business in a very short period of time.
This session focus on technical methods for implementing A/B testing frameworks, analyzing user behavior metrics, and using feature toggles for controlled rollouts, these are valuable insights for engineers aiming to leverage data-driven decision-making. By effectively leveraging user behavior and data, organizations can not only enhance their product experimentation processes but also foster a culture of continuous improvement and innovation.
This session will provide actionable advice and practical examples for overcoming the challenges of scaling teams, fostering collaboration, and sustaining high performance in dynamic and growing engineering organizations.
Target Audience:
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Software Engineers: Interested in integrating data-driven experimentation into development workflows.
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Product Managers: Aiming to enhance product innovation through rapid feedback loops.
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QA Professionals: Seeking strategies for effective testing and quality assurance in iterative development environments.
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About the speaker
Mithra Kosur Venuraju
Head of Engineering, Atlassian
Mithra Kosur Venuraju is the Head of Engineering, where she is pioneering advancements in the core Jira experience. At Atlassian, Mithra has been instrumental in leading engineering teams focused on significant advancements in simplifying user experiences and addressing long-standing pain points, making a tangible difference for users worldwide, particularly within the Jira product. Prior to her tenure at Atlassian, Mithra honed her expertise at Microsoft and various fintech companies, building a robust foundation in delivering technology solutions that add significant value.
With over 18 years of industry experience, Mithra spent the majority of her career in the United States, where she held diverse roles that refined her skills in technology and product engineering. Her commitment to innovation, scalability, and inclusivity has played a significant role in shaping the engineering landscape.
