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Thu, April 23BackEndOpsTech Architecture
Automation delivers value only when systems across the stack work together, including legacy applications. This session demonstrates how to use Zoho Flow as a centralized integration hub for cloud and on-premise systems. It also shows how Zoho RPA can extend automation to applications that do not expose APIs by handling UI-based interactions. The focus is on building a unified automation strategy that bridges modern and legacy tools, simplifies maintenance, and improves workflow reliability across the enterprise.
What You Will Learn
How to use Zoho Flow as a centralized hub for cloud and on-premise integrations
How Zoho RPA enables automation for systems without APIs through UI-based automation
How to design a unified automation strategy that improves reliability and simplifies maintenance
Who Should Attend
Backend and integration engineers
Platform and DevOps teams
IT automation specialists
Enterprise architects responsible for system integration and workflow modernization
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Rudhra Veena is a B2B SaaS Product Marketing Leader with over 8 years of experience driving global go-to-market strategy, enterprise adoption, and revenue growth for Zoho’s Low-code and Robotic Process Automation software. She brings deep expertise in category positioning, product launches, digital growth, automation, events, and sales enablement.
Known for her hands-on approach across the full marketing stack, she partners closely with sales, product, support and leadership teams to align strategy with measurable business outcomes.
